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A bit about my past

These are just some of the most things I've done professionally. I started my career as an event planner and manager back in Brazil... a lot has happened since then!

UX Designer

Ogilvy, London
Aug/21- present

Worked on end-to-end projects and worked to raise design maturity across the organisation, client teams and
external partners.

Project Delivery Manager

Integral Research SSI, London
May/14 to Dec/20

Managed market research studies across financial services, FMCG, healthcare, pharmaceutical and IT. That included resourcing, questionnaire and methodology consultancy and reporting.

Event manager

Opus, Brazil
Mar/09 to Feb/2014

Oversaw live entertainment and corporate events from concept to completion, handled logistics and communication throughout, then run the event on the day,

The tricks in my hat

Discovery + Exploration

  • Planning and scoping research

  • Analytics and behavioural data review

  • Competitor and market analysis

  • Synthesis: affinity mapping, journey maps, personas, jobs-to-be-done

  • Framing insights and opportunity areas

Strategy + Problem definition

  • Translating business goals into design objectives

  • Prioritisation with product and engineering (e.g. impact/effort, RICE)

  • Defining success metrics and KPIs

  • Roadmap input and scoping (MVP vs. later phases)

  • Facilitating alignment workshops and kickoffs

Design

  • I.A.: taxonomy, content structure, user flows and task analysis

  • Wireframing and prototyping

  • Interaction design and micro-interaction patterns

  • UI design: typography, hierarchy, layout

  • Design system fluency: consuming, contributing, evolving

  • Accessibility (WCAG) built into design decisions

  • Usability testing: planning and iterating based on evidence

Handoff + Iteration

  • Detailed specs, edge cases, and states documentation

  • Working collaboratively with engineers

  • Post-launch measurement: analytics, A/B test results

  • Gathering and triaging user feedback

  • Feeding learnings back into discovery for the next cycle

  • Communicating outcomes and impact to stakeholders

Drop me a line

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