A bit about my past
These are just some of the most things I've done professionally. I started my career as an event planner and manager back in Brazil... a lot has happened since then!
UX Designer
Ogilvy, London
Aug 2021- present
Worked on end-to-end projects and to raise design maturity across the organisation, client teams and external partners. Lately, I've worked on how AI can be embedded in our workflows.
Project Delivery Manager
Integral Research SSI, London
May 2014 to Dec 2020
Managed market research studies across financial services, FMCG, healthcare, pharmaceutical and IT. This included resourcing, questionnaire and methodology consultancy and reporting.
Event manager
Opus, Brazil
Mar 2009 to Feb 2014
Oversaw live entertainment and corporate events from concept to completion, handled logistics and communication throughout pre- and during production.
The tricks in my hat
Discovery + Exploration
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Planning and scoping research
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Analytics and behavioural data review
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Competitor and market analysis
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Synthesis: affinity mapping, journey maps, personas, jobs-to-be-done
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Framing insights and opportunity areas
Strategy + Problem definition
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Translating business goals into design objectives
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Prioritisation with product and engineering (e.g. impact/effort, RICE)
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Defining success metrics and KPIs
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Roadmap input and scoping (MVP vs. later phases)
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Facilitating alignment workshops and kickoffs
Design
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I.A.: taxonomy, content structure, user flows and task analysis
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Wireframing and prototyping
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Interaction design and micro-interaction patterns
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UI design: typography, hierarchy, layout
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Design system fluency: consuming, contributing, evolving
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Accessibility (WCAG) built into design decisions
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Usability testing: planning and iterating based on evidence
Handoff + Iteration
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Detailed specs, edge cases, and states documentation
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Working collaboratively with engineers
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Post-launch measurement: analytics, A/B test results
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Gathering and triaging user feedback
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Feeding learnings back into discovery for the next cycle
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Communicating outcomes and impact to stakeholders